Standard design studio founders

We are a

 strategic 

design studio.

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Approach

01
04

less but better

We believe that design is a philosophy. Considered approaches that are effective, thoughtful and delightful to use. Often the best solutions are those pared down to the basics.
We believe that design is a philosophy. Considered
We believe that design is a philosophy. Considered
approaches that are effective, thoughtful and
approaches that are effective, thoughtful and
delightful to use. Often the best solutions are those
delightful to use. Often the best solutions are those
pared down to the basics.
pared down to the basics.
02
04

purpose-driven everything

Brands and design are more than logos,
Brands and design are more than logos,
colors or personal preference. We make holistic
colors or personal preference. We make holistic
solutions rooted in research and strategy.
solutions rooted in research and strategy.
Rethink your business with us.
Rethink your business with us.
Brands and design are more than logos, colors or personal preference. We make holistic solutions rooted in research and strategy. Rethink your business with us.
03
04

proven frameworks

The role of a branding agency is to create,
The role of a branding agency is to create,
plan, measure and manage branding
plan, measure and manage branding
strategies for clients, including support in
strategies for clients, including support in
advertising and other forms of production.
advertising and other forms of production.
The role of a branding agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of production.
04
04

for the people

At the end of the day, the designs we build have
At the end of the day, the designs we build have
to fit the people that interact with it. Our research
to fit the people that interact with it. Our research
and strategic decisions always keep the humans
and strategic decisions always keep the humans
at the top-of-mind.
at the top-of-mind.
At the end of the day, the designs we build have to fit the people that interact with it. Our research and strategic decisions always keep the humans at the top-of-mind.
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The Bridge

Lifestyle Hub

ANDBOUNDS

A movement in footcare

Forma

Cranial Care

All projects

2020 – 2022

Fabrica Soaps
Fabrica Soaps
Abu Dhabi
2020
The Bridge
The Bridge
Abu Dhabi
2020
Source
Source
Arizona
2021
Heroi
Heroi
Belgrade
2021
Forma
Forma
Singapore
2022
ANDBOUNDS
ANDBOUNDS
Arizona
2022
DREC Digital
DREC Digital
Dubai
2022
Fount Concept Store
Fount Concept Store
Abu Dhabi
2022
Capri
Capri
Dubai
2023
We founded Standard to bring better design to business owners. We specialize in building and executing brands across the physical and digital platforms. Our experience traveling and working abroad has taught us the importance of simplicity backed by good research.

Standard is founded by husband wife duo, Chase and Sandrine Hinshaw. Chase specializes in strategy and product design, having built user experience concepts for brands like Redbull, and Leica where Sandrine brings impeccable graphic design from her time working in Dubai. Together, with their tight-knit in-house and remote teams, they bring the expertise needed for all sizes of projects.
Standard studio letterpress business cards
Brand Strategy
User Experience
Identity & Branding
Interface & Interaction Design
Prototyping
We founded Standard to bring better design to
We founded Standard to bring better design to
business owners. We specialize in building
business owners. We specialize in building
and executing brands across the physical and
and executing brands across the physical and
digital platforms. Our experience traveling and
digital platforms. Our experience traveling and
working abroad has taught us the importance
working abroad has taught us the importance
of simplicity backed by good research.
of simplicity backed by good research.
Standard is founded by husband wife duo,
Standard is founded by husband wife duo,
Chase and Sandrine Hinshaw. Chase
Chase and Sandrine Hinshaw. Chase
specializes in strategy and product design,
specializes in strategy and product design,
having built user experience concepts for
having built user experience concepts for
brands like Redbull, and Leica where
brands like Redbull, and Leica where
Sandrine brings impeccable graphic design
Sandrine brings impeccable graphic design
from her time working in Dubai. Together,
from her time working in Dubai. Together,
with their tight-knit in-house and remote
with their tight-knit in-house and remote
teams, they bring the expertise needed
teams, they bring the expertise needed
for all sizes of projects.
for all sizes of projects.
Standard studio letterpress business cards
Brand Strategy
User Experience
Identity & Branding
Interface & Interaction Design
Prototyping
1
The process starts by unveiling the challenges you face. As we workshop, research and prototype together, we uncover insights that lead to compelling designs. We help your business bring new perspectives that elevate your brand or product.
Discovery
01
strategize
02
create
03
activate
04

01

Discovery

The very first step we take together is learning about you, your business and your goals. Our discovery program is a collaborative process where we ask questions, dive deep and use lots of sticky notes.

02

Strategize

We absorb what we learned and explore various directions we can take. This key step is where big-ideas, white-boarding, brainstorming and conceptualization start to breathe life into the project and overall direction.

03

Create

Where the rubber meets the road. With a deep understanding and sound strategy, our team can focus on the nuanced details and begin crafting the brand, designs and materials that ultimately make up the final result.

04

Discuss & Implementation

At Standard, the work isn’t completed when files are handed over. We work together with you to help launch, learn and continue supporting the project. Our goals are to help you set and meet yours. No set it and forget it mindset here.
Prescott
mail
General inquiries
hey@standardstudio.us
place
Address
139 E Navajo Drive
Prescott, AZ 86031
phone
Phone
Main office
+1 760 421 4111
schedule
Time zone
GMT -7
Standard Studio
139 E Navajo Drive
Prescott, AZ
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