Forma
Cranial Care
Following the pandemic, local Singaporean pediatric orthotists saw an opportunity to create an app and brand that enabled parents to scan their baby’s heads at home.
Brand identity
Brand strategy
Digital design
Naming
Roughly 50% of newborns suffer from flat head syndrome. Traditionally, parents had to bring their children to a medical centre to 3D scan them with expensive equipment.With the advancement of phone scanning, Standard was tasked to create an app design concept that onboarded parents and walked them through the process of scanning their baby from home. Our team built an initial brand identity and collaterals, social media roll-out, and a full app design.
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Brand identity
Brand strategy
Digital design
Naming
NA
Roughly 50% of newborns suffer from flat head syndrome. Traditionally, parents had to bring their children to a medical centre to 3D scan them with expensive equipment.With the advancement of phone scanning, Standard was tasked to create an app design concept that onboarded parents and walked them through the process of scanning their baby from home. Our team built an initial brand identity and collaterals, social media roll-out, and a full app design.
