The Bridge
Lifestyle Hub
The Bridge, a holistic lifestyle hub in Abu Dhabi teamed up with Standard and Slash to design brand collaterals for their upcoming opening and launch.
UX/UI Design
Brand Implementation
Signage
The Bridge is a holistic lifestyle hub that offers 7 tracks to wellness: Move, Pause, Taste, Choose, Seek, Expand and Learn. Each of these activations needed brand direction ranging from signage, packaging, and our largest endeavor, the online experience. Working closely with the client’s internal development team, we devised a minimalist site architecture, and content strategy that allowed us to make the most of stock photography and lifestyle imagery, since the complex was still under construction. We went onto designing the homepage and future iterations of the site, which included booking and e-commerce functionality.
UX/UI Design
Brand Implementation
Signage
Brand identity by Slash
The Bridge is a holistic lifestyle hub that offers 7 tracks to wellness: Move, Pause, Taste, Choose, Seek, Expand and Learn. Each of these activations needed brand direction ranging from signage, packaging, and our largest endeavor, the online experience. Working closely with the client’s internal development team, we devised a minimalist site architecture, and content strategy that allowed us to make the most of stock photography and lifestyle imagery, since the complex was still under construction. We went onto designing the homepage and future iterations of the site, which included booking and e-commerce functionality.
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