Arizona-based RN, Evie Parker was searching for a side business while off-duty. Standard helped her uncover her why and help people through IV-therapy.
Art direction
Brand identity
Brand strategy
Naming
IV therapy companies are popping-up left and right. Evie approached us for a logo for her business she was about to name “Serendripity”. We persuaded her to look at a higher level, starting with her “Why”. After understanding (and tuning) her business model and goals, we went-on to research naming options and ultimately went on to develop the brand, Source. A home for healthy and holistic IV therapy. We created social media examples, and basic branded tools Evie could use to launch and run her new business.
Art direction
Brand identity
Brand strategy
Naming
NA
IV therapy companies are popping-up left and right. Evie approached us for a logo for her business she was about to name “Serendripity”. We persuaded her to look at a higher level, starting with her “Why”. After understanding (and tuning) her business model and goals, we went-on to research naming options and ultimately went on to develop the brand, Source. A home for healthy and holistic IV therapy. We created social media examples, and basic branded tools Evie could use to launch and run her new business.